Will Falk is the Managing Partner-Health Industries for PwC Canada. He has academic appointments at the University of Toronto as an Executive Fellow at the Mowat Centre and as an Adjunct Professor at the Rotman School of Management. He has spent 20 years as a strategist and consultant in New York and Toronto advising top academic centers, governments, and public companies in healthcare. Will has served on the Boards of several not-for-profits including ICES, William Osler Health System, and Children’s Aid Foundation. Will is an advocate for child welfare issues and adoption system reform.